What's Happening

• Influencer Kick-Off Event: Major launch at a top Gold Coast venue

• Special Guests & Local Influencers will join to spark the movement

• Media Coverage across Gold Coast outlets and social channels

• On-the-Ground Activation: Magic shows at schools,

sports clubs & community hubs

• 50,000 Habit Cards Distributed across schools, shops, and sponsor venues

Campaign Timeline

Campaign Timeline – Good Habits Challenge (Gold Coast)

Pre-Launch (October)

• Media push begins to build awareness
• Sponsor promotions teased online and offline
• Posters and distribution points prepared

Launch Phase (November 1 – Mid November)

• 🎉 Nov 1: Official Campaign Launch — cards distributed across the Gold Coast
• Posters go live at key distribution points
• Media coverage intensifies during launch week
• Sponsor promotions activated from week one
• 
  

Momentum Phase (Mid November – December)

• 🎤 Influencer Event: Two weeks after launch at a top Gold Coast venue
• On-the-ground promotions begin — magic shows, community activations
• Families and teens engage with habit cards and join the challenge
• Online training resources released online
• Social media content rollout begins
• 
  

Expansion Phase (January – February)

• 🏫 School & sports club activations launch
• Sponsor promotions featured online and in-person
• First prize draws and reward activations
• Pop-up shows continue across schools, clubs, and local associations
• Online engagement ramps up — giveaways, sponsor spotlights
• 
  

Sustained Activation (February – April)

• Ongoing community events and club activations
• Regular online activities, habit education, and training
• New rounds of giveaways and promotions
• Continued influencer and media partnerships to keep momentum strong
  

Help Power the Challenge

Better You Everyday